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A crisis communications guru reveals his tricks of the trade

Edward Segal opens up about PR in the age of #MeToo, explains why CEOs shouldn’t emulate Trump, and offers some practical advice for Elon Musk.

A crisis communications guru reveals his tricks of the trade
[Photo: suriya silsaksom/iStock]
and a consultant with more than 30 years of experience in crisis management, journalism, and pubic relations.

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